The skill in external messaging lies in understanding your narrative and how it is to be developed and communicated. It also involves knowing what portion of that narrative is public, how it ought to be presented, and equally as important—knowing what not to say and how not to say it. This particular service is highly specialized, and demands a unique and advanced level of skill. It is this area of external communication where individuals, companies, elected officials often walk into a minefield, miss opportunities, and find themselves behind the curve. At the same time, the few who master it are celebrated for their talents. We see ourselves as considerably valuable in precision messaging. With many years of experience on the other side of the coin(the media side), employing us to navigate this path is an act of deep trust and we accept it with a great sense of responsibility.