Even the most popular and well run companies can find themselves on the defensive when unforseen events turn the media spotlight in their direction. Jet Blue, Menu Foods, and Chiquita are just a few examples. In a crisis, it makes sense to have someone on the job without delay. MMG works with its clients to devise a plan to minimize credibility-lost, potentially seek out desirable media outlets, and handle the incoming aggressive media calls. When a tough situation arises, MMG will act as a layer of protection between its clients and the press, fielding all interview requests and managing the delivery of the client's response. A proactive policy is desirable. While hindsight may be 20/20, foresight will give clients the best possible opportunity to manage a crisis, and leave little room to ruminate about what "could have been done."