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![]() Media Placement
MMG works to place clients on broadcast news networks, cable news outlets, national radio programs and print publications. In pitching a client, we leverage our expertise to match his or her area of knowledge with events in the news cycle. MMG uses its personal, longstanding connections to ensure that the name of its clients is top of mind for the biggest decision makers in the industry. We stay on top of new developments and find just the right angles to whet the appetite of the producers we work with.
Media Strategy
Knowing where and when to appear can have a tremendous impact on the effectiveness of a message. MMG fields and filters all media calls for clients and client companies, and makes informed decisions about the best possible avenues based on their needs. We then present the urgent and appetizing opportunities to our clients and advise them on which outlets may be the best suited for their style and message.
Talent Representation
MMG represents individual clients interested in hosting shows or serving as contributors as well as other talent roles. We work on behalf of our clients to earn them the best possible contracts with the most favorable conditions, and we conduct contract negoatiations work with the client to further manage his or her career.
Media Training
MMG equips its clients with the most powerful on-camera presence possible. From appearance to word usage to nonverbal gestures, there are numerous variables that separate a good television guest from a poor one. MMG's experts work one on one with clients to ensure they are comfortable and confident when making an appearance. MMG coaches its clients on the art of mastering a good sound byte when time is limited to make a compelling message or argument heard.
Crisis Management
Even the most popular and well run companies can find themselves on the defensive when unforseen events turn the media spotlight in their direction. Jet Blue, Menu Foods, and Chiquita are just a few examples. In a crisis, it makes sense to have someone on the job without delay. MMG works with its clients to devise a plan to minimize credibility-lost, potentially seek out desirable media outlets, and handle the incoming aggressive media calls. When a tough situation arises, MMG will act as a layer of protection between its clients and the press, fielding all interview requests and managing the delivery of the client's response. A proactive policy is desirable. While hindsight may be 20/20, foresight will give clients the best possible opportunity to manage a crisis, and leave little room to ruminate about what "could have been done."
Footnote
* MMG also has the capability to coordinate media tours, press conferences and speaking engagements for certain clients should the need arise.
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